"Sadko" — a legendary Soviet-era restaurant located in Krasnoyarsk’s River Station, a mid-20th century architectural landmark, revived in a contemporary format by the Berrywood Family restaurant group.
The identity rests on three pillars:
The mystical underwater journey of the fairytale hero Sadko, expressed through a logo and a signature blurred photo aesthetic.
A contemporary aesthetic echoing modern art museum styles (the Sadko interior features art installations created by today's artists). Typography carries the modern sensibility.
Grandeur and festivity, reflecting the restaurant's ceremonial essence. Visually, we expressed this through symmetrical compositions and lustrous, mirror-like materials.
Restaurants
Branding
Krasnoyarsk
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Scope of Work
Logo Design Visual Identity System
Art Director
Nikita Zhilinskiy
Designer
Sasha Shurkina
Berrywood Family Design Team – translating identity into tactile brand experiences
Polina Serebryakova Vladimir Matyazh Maria Prshina
Sadko Brand Manager
Anna Kazakova
Photographer
Artyom Deinega
Case Study Video
Studio S98
Typography
FaRer by Yury Gordon JetBrains Mono by Philipp Nurulin & Konstantin Bulenkov